Herbarius is a natural skincare brand founded in the state of Arizona. It is deeply focused on treating acne and blemish-prone skin. «Herbarius» means «herbalist» in Latin, which conveys the idea of combining ancient scientific knowledge and the power of natural herbs.
The brand aims to heal the skin and give women confidence by improving their appearance. According to the brand's philosophy, nature already has all the answers. All you need is an experienced guide to help you find the answers. Herbarius is honored to be the guide.
Brand Strategy, Brand Identity, Product Packaging
The main ingredient for the Herbarius products is a cactus called Barbary Fig. The pulp of the cacti is loaded with water and antibacterial components, which makes it an ideal ingredient for anti-acne products. Paired with essential oils and other natural extracts, it helps the skin to cure naturally and feel soothed and less irritated.
Given the fact that the main ingredient is a cacti, we were inspired by the mesmerizing landscapes of Arizona flatlands and therefore have chosen the desert & cacti theme to wrap the whole brand story. Can you recognize a stylized cacti in the brand logo mark?