Mauri Cutis, a natural skincare brand tailored for Moorish women. The brand's philosophy revolves around using the power of natural botanicals to cater to the specific skincare needs of Moorish skin.
Our task was to create a brand identity that would be minimalistic yet rich in historical symbolism, evoke a sense of pride and status among its audience, and pay homage to Moroccan heritage.
Brand Strategy, Brand Identity, Packaging Design
We used deep teals and warm terracotta shades to capture Moroccan landscapes and architecture, showcasing the brand's dedication to nature and heritage. Subtle copper accents in the logo and packaging add a touch of luxury.
To honor Moorish heritage, we created a distinctive MC monogram, inspired by Moroccan architecture, symbolizing the brand's initials and its connection to Moorish culture.